About CrisisSim

CrisisSim was founded in 2018 by Martijn Boosman. Martijn has a strong background in the safety & security training field, with a key specialisation in simulation-based training. 

In 2000, Martijn founded XVR Simulation BV, now world leader supplier of the XVR incident command simulation training platform. In 2018 Martijn decided to re-establish himself as entrepreneur focusing at innovative, immersive (VR) delivery methods for simulation based training.

The personal competence summary below describes Martijn’s background and key competencies in more detail.

Martijn is currently CrisisSim’s only employee but can call on a network of experts in the safety & security training community if projects so demand.

Personal competence summary

The basis for my career in safety and security simulation training was formed through a combination of volunteer work at the Netherlands Red Cross, my experience as entrepreneur in my first company "Creative Solutions" and my commercially successful Industrial Design Engineering Master Thesis project club which I designed and sold an emergency services training simulator.

Shortly after my graduation, in 2000, I founded company XVR Simulation in the Netherlands (then called E-Semble). I brought together a group of investors who funded the start-up and together with the start-up’s Management Team members Steven Lohman and Paul van Laar we built up the company into what is now the world leading supplier of virtual reality simulation software for emergency services training. 

During the initial period of growth (2000 to 2009) I held the position of CEO. My main responsibilities were sales and business development as well as finance, HR and shareholder management. I also kept closely involved in product design to ensure that XVR’s innovative product portfolio stayed well aligned with market requirements.

By 2009, the company had expanded to a market leader position in Europe and Australia delivering virtual reality simulation to emergency services in more than 20 countries. With a company size growing beyond 20 staff I decided it was time to hand over my CEO position to an experienced manager, Joost Beerthuis, allowing me to focus fully at commercial growth of the company as Chief Commercial Officer. Since 2009 the company has grown into the European, Asia and Oceania market leader supporting emergency services training in 38 countries. Startup co-founder Steven Lohman and Joost Beerthuis still form the senior management of XVR Simulation BV.

My role at XVR has always been a combination of leadership, commercial activities, project management and product innovation. As one of XVR’s senior management team members I was closely involved in day to day business and financial management of the company. My legal skills were strengthened in my role as XVR’s key legal focus point and liaison with the company’s external general council.

My commercial competencies are centred around my strong ability to convince people of different cultural backgrounds and a very personal consultative sales approach based on strong, lasting relationships with partners and customers. I have closed both small sales as well as large multi-million USD projects. Besides my experience as sales and business development I have a strong analytical commercial mind which allows me to devise innovative revenue models and Product Market Combinations. As an example, at XVR, the change-over to a subscription based software as a service (SAAS) revenue model was key to its sustainable expansion.

I was able to build up project management skills in my role as project manager for a number of large (multi million USD) projects which included new product development, design and build of simulation centres and provision of training and support services. My cross-cultural management skills were tested and strengthened in projects in several European countries, China, Singapore, India and Middle East. My strength in project management lies in senior oversight and taking timely and decisive action to balance customer requirements, customer expectations and supplier capabilities. Administrative project management skills are not my forte. However, hand me a project challenge with tight deadlines, a stressed delivery team and a challenging customer and I will thrive.

As trained product design engineer I will always be attracted by product innovation. Key proof for my strength as product innovator lies in the fact that the XVR simulation software I devised in 2000 is now the leading simulation tool in the market of safety and security. This software has grown over time thanks to the capable minds and hands of the XVR Team. Looking back I can conclude that my role has been the core designer at the beginning followed by a more advisory role as strategic product innovator in the more mature stages of the product cycle. I am very strong in sharply devising what the customers need, translate it to a very high level of engineering detail in sketches and verbal briefings. Once development of product features are underway I am also very alert in preventing scope creep and misunderstanding between functional designers and engineers. A motto which would fit me well is: spot the problem, dive into the details and point out the right direction. After which I should move on and solve next problems.

Besides the role of strategic product designer I am also creative in finding unexpected combinations of technologies, capabilities and market. Devising new Product Market Combinations fit well with my creative, convincing and analytical mindset

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